It would be easy to follow everyone else.
Continuing on with the usual is easy also.
Nothing will happen if you just do what you can or whatever is easy.

Then who will do “something new”?
Who will do “what has never been done?”
Who will manifest the ultimate vision of design?”

We are convinced that we can outdo ourselves.

If someone has to do it, why should it not be us?
If everyone visualizes it, why should anything stop us?

Let us consider what we will do rather than what we’ve done.
We’ll focus on things that can’t be done
by anyone else, things that have never been done before.
The hardest thing to do in this world is to do something differently.

The Founding Message Of 601BISANG , 1998